The best places around here shouldn't be the best-kept secrets.
Hello!I'm Erin — a writer, strategist, and content creator based in Abingdon, Virginia.
By day I work in marketing for a large international business consultancy, where I create content and copy for some of the biggest brands in the world. Before that I spent years building my own audience — including a YouTube travel channel I grew to nearly 30,000 subscribers when I lived in Mexico.
I've spent my career writing and editing across industries: from global hospitality brands like Airbnb, Kimpton, and Accor to technology companies like Google, Intel, Stripe, and Meta. I understand what makes people stop scrolling, what builds loyalty, and what makes a business worth talking about.
I started featuring local businesses on TikTok because I genuinely love this region and wanted people to know what's here. The results speak for themselves.
By the numbers
Some local businesses I’ve featured:
Parakeet Garden at the Roanoke Science Center: 400K views
Boops and Beans Cat Cafe in Kingsport: 148K views
Gypsy Bean in Kingsport: 64K views
The Butcher’s Grind in Abingdon: 53K views
Aroma Cafe in Bristol: 32K views + 27K views
The Girl & the Raven in Abingdon: 25K views
The Philosopher’s House in Johnson City: 24K views
CC Noodle Bar in Bristol: 21K views
Mamma Mia in Abingdon: 21K views