Marketing that starts with strategy. Every time.
Every engagement starts the same way: we find out where you actually stand.Before we write a single post or send a single email. Intelligence first. Strategy second. Content third.
It's how the best marketing teams inside national brands work — and it's the infrastructure we've built for local businesses that have never had access to it.
Around here, the best businesses rarely lose on quality. They lose on being found and remembered. That's the gap we close.Our Services
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The retainer is Sable's core. Not a set number of posts — a partnership that makes the right local people find you, choose you, and remember you. Two ways in:
Get FoundThe discovery engine. We help people, and AI, find you and pick you.
Monthly strategy session
AI visibility work: the structured data, citations, and review signals that make you likelier to be named when someone asks ChatGPT, Claude, or Google's AI for the best in your category
Local search + Google Business Profile, always current
A review-generation system that builds your reputation month over month
A content plan and calendar you can actually run yourself — with our coaching
The Pulse intelligence report, included
A dedicated account contact
*For businesses that are great, but still a best-kept secret.
Get in FrontEverything in Get Found, plus we find where your customers' attention actually is, and actively put you in front of them.
Everything in Get Found
A longer monthly strategy session
Audience mapping — where your real customers spend their attention (the platforms, searches, and local creators they already trust)
Active distribution — local creator features, targeted paid social, and partnerships (ad spend billed separately)
Priority turnaround
*For businesses ready to grow on purpose.
Want us to handle the posting too? Add done-for-you content to either plan — for when you'd rather hand it off entirely.How retainer pricing works
No two businesses need the same amount of work, so retainers are quoted per business. You'll see exactly what it costs and what's included before you sign. If the number looks like a stretch, we'll scope down — or tell you a retainer isn't the right buy yet.Not sure a retainer is what you need? We wrote an honest answer about when to hire someone and when to do it yourself.
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Know what your community is saying about you — and what AI says when someone asks for the best in your category.
The Pulse is a monthly intelligence report built specifically for your business. Every month, we monitor what people are saying about you online — on Google, social media, and in the local community spaces where your customers actually talk — and deliver it as a clear, readable report with action items you can use.
It also includes a monthly AI visibility check: what comes up when someone asks ChatGPT, Google's AI, Claude, or Perplexity for the best [your category] in your area. For most local businesses, the answer right now is nothing. Knowing where you stand is the first step to changing it.
$299/month
The Pulse is included with both the Get Found and Get in Front retainers. It's also available on its own — a simple way to start before stepping up to a partnership.
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Two ways to get a website that works — rent it, or own it.
Most small-business sites get built once and then quietly go stale. We do it differently, with two options depending on how you'd rather invest.
Rent it — a site you pay to keep, not to build.
No big upfront cost. We design, host, and maintain a professional site for a monthly fee, so it stays current instead of becoming a liability. Sable owns and hosts the site; you own your domain. Cancel anytime — the site comes down, and your domain is yours to take wherever you'd like.Web Essentials — $249/month
Professionally designed, hosted by Sable
Up to 2 hours of content updates per month
5-business-day turnaround on changes
Hosting and SSL included
Web Pro — $349/month — everything in Essentials, plus:
Copywriting for updates (we write the words, not just swap the images)
SEO fundamentals built in and maintained
2-business-day turnaround
Monthly analytics summary
Pulse + Web — $499/month
Web Essentials plus The Pulse — your site stays current and you always know what your community is saying. A natural first step before a retainer.
Own it — a site that's yours from day one.
Prefer to own your website outright? We'll build you a professional, custom site on your own domain — yours to keep, with no monthly tie to us. Scoped and quoted to what you need, from a focused single-purpose site to a full multi-page build.Web Care — $149/month (optional) — after the build, we keep it healthy: hosting, security, content and photo updates, and SEO upkeep. Skip it, and the site is still entirely yours.
Not sure which fits? That's an easy conversation — Get Started.
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The way people discover a local spot now is mid-scroll — a creator's video lands on a nearby stranger's feed and they think, "wait, that's down the street from me." Very few businesses know how to make that happen on purpose. We do.
Sable handles the strategy and the facilitation: finding the right local creators for your goals, managing outreach, designing the comp structure, and coordinating the content.
Our highest-value play is the influencer event — a soft launch or preview night designed to generate a wave of authentic content in a single evening.
Influencer campaigns are scoped and priced by engagement, and are a core part of our Get In Front partnership.
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Posting to your own accounts is one thing. Ads Manager is another.
We write the ads, build the audience, run the campaign, and turn it off when it's done. You pay Meta directly for your ad spend, so you always know exactly where your money went.
Every campaign we run meets the same floor: at least two versions of the ad tested against each other, a window long enough to learn from, and a result we agree on how to count before anything runs. Clicks aren't that result. Someone who sees your ad and learns you have a drive-thru might never click it, then change where they get coffee on Thursday. So we measure what changed at the business, and we're honest up front about what a given budget can and can't do.
Quoted per project, based on scope.
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Big brands don't market everything all the time. They pick one goal, put everything behind it for a few weeks, and count what happened. That works at Main Street scale too.
A campaign is built around one number you want to move. More takeout orders. A packed opening weekend. A slow Tuesday that stops being slow. We time it to a moment when attention is already there, like a festival or a new season, and pull in whatever the goal needs: ads, print, email, your Google profile, sometimes a partnership with another local business.
Before anything ships, we agree on how we'll measure it. When it's over, you get a report on what moved and what we'd do next. If it paid for itself, you'll see that in the numbers, not in our adjectives.
Quoted per campaign.
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Know exactly where you stand — before you spend a dollar.
The Discovery Audit is an honest look at your local presence across the three things that decide whether customers find you: where you're found (search, maps, and what AI says about you), where your audience actually is, and how your reputation reads. We review your social, Google Business Profile, website, reviews, and brand consistency, run a full AI visibility check across the major platforms, and flag what your competitors are getting credit for that you should own.
You leave with a prioritized plan of what to fix first.
$499 — credited toward your first month of any retainer if you start within 30 days.
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A 90-minute private session for you and your team. We walk through how AI tools are changing the way customers discover local businesses, how to use them to work more efficiently, and how to think about AI-generated content in a way that's honest with your customers.
Customized to your business type. You leave with a written action plan.Available via Zoom or in person for local clients. Up to 5 attendees.
$450
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Not every business is ready for a retainer. These are scoped deliverables — one clear thing, done well.
This is also where content help lives: when you'd rather we make the posts than coach you through them, the content packs and calendars below are yours à la carte.
Google Business Profile setup and optimization $299
Social Media Quick Start $499 (strategy + 30-day calendar + sample posts)
Social Media Coaching Day $899 (4-hour hands-on session)
Quarterly content calendar $499
Annual content calendar $1,499
Content pack — 8 posts (graphics + captions) $699
Content pack — 16 posts (graphics + captions) $1,199
Seasonal refresh $499 (copy + posts + GBP update + email)Photography coordination $175 (shot list, creative direction, curation)
Logo animation $299
Event promotion graphics $149–$249
Digital menu board / in-venue display $349–$599
Brand identity:
Logo only $800
Full brand identity package $1,800
Brand refresh $1,100
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You get one opening. The weeks around it decide how the first year goes, and most openings spend everything on the party and nothing on being findable the morning after.
We work backward from your open date. Every launch starts with the same foundation: a week-by-week playbook with owners and deadlines, your Google Business Profile written field by field, every wrong third-party listing found and corrected, email capture live before the doors open, and measurement wired in from the start, so "what did that earn" always has an answer.
From there, the scope is yours. Some owners want the strategy and produce it themselves. Some want the whole thing handled — a preview night with local creators in the room, the content, the press pitch, paid campaigns, us on-site while you get to be the host.
If you can do something cheaper or better yourself, we'd rather show you how than bill you for it.
Every launch is quoted per business, scoped to your open date and your ambition. Ad spend, printing, and postage are paid by you directly, at cost with no markup. Launches book eight to twelve weeks out. If you have a date, start the conversation now.