the sable system
Strategy, tools, and templates for experience-first hosting.
Most short-term rental marketing focuses on features, while what truly matters is how a place feels. That disconnect can make it hard for hosts to clearly define what they’re offering and communicate it consistently.
The Sable system provides a clear framework, guided tools, and ready-to-use templates to help hosts define their experience and share it with intention and confidence.
The Sable System includes:
The Sable playbook
The strategic foundation of the Sable system. The playbook introduces the experience-first method—how to think about guest experience, emotion, and storytelling before you design, write, or share anything. This is where you learn the framework, understand the principles behind it, and see how they apply to short-term rentals of all kinds.
The Sable workbook
Guided exercises to help you clarify your story, guest experience, and design choices. This is where you translate ideas into decisions you can act on.
The Sable host toolkit
Templates, prompts, and planning tools that help you share your experience clearly—across your listing, guest messages, and social media.
how this helps
The Sable system gives you a clear, experience-first way to think about your space and share it with intention.
It helps you:
define the experience you want guests to have
articulate what makes your space distinct
write listings and messages that sound human and confident
show up on social media without forcing content
create consistency across your listing, visuals, and guest communication
This is a system you can return to as your space and hosting style evolve.
This is a good fit if you…
care how your space feels, not just how it looks
want structure and guidance without rigid rules
prefer thoughtful, sustainable marketing over constant posting
want tools that support your voice instead of replacing it
are building something you want to feel proud of over time
This may not be a fit if you…
are looking for a quick fix or growth hack
prefer strict formulas or scripts
are focused only on maximizing bookings at any cost
The Sable system is designed for hosts who want clarity, intention, and consistency—not pressure or performative marketing.
Choose how you’d like to start
The complete Sable system
For hosts who want the full experience, start to finish.
Includes:
the Sable playbook
the Sable workbook
the Sable host toolkit
Digital access. Use at your own pace.
$99
Prefer to start with one piece?
The Playbook
The strategic foundation. Learn the experience-first method and framework behind the Sable system.
$29
The Workbook
Guided exercises to clarify your space, story, and guest experience.
$39
The Toolkit
Templates, prompts, and systems to help you share your experience clearly and consistently.
$59
About the creator
Sable was created by Erin, a writer and marketer with over two decades of experience shaping stories for people, places, and brands. She holds an MFA in creative writing and has worked on marketing and storytelling projects for companies including Meta, Google, Intel, Stripe, Airbnb, Kimpton Hotels, and Accor Hotel Group.
Erin has also lived abroad and traveled extensively, staying in short-term rentals across the U.S., Japan, China, Portugal, Costa Rica, and Mexico. That perspective—as both a guest and a creator—informs the Sable system, blending creative rigor with real-world hospitality insight.
The result is an experience-first approach designed to help hosts communicate with clarity, care, and confidence.